On October 20, 2025, Professor of the University of Split, Dr. Sc. Ana Rački Marinković, held a guest lecture on the topic “The Importance of Trademark Protection in Brand Management” at the University Department of Professional Studies of the University of Split.
The lecture was attended by 1st year students of the professional undergraduate study Trade and Tourism Management as part of the Commercial Law course taught by Dr. Sc. Ivan Akrap, and 2nd year students of the professional graduate study Trade and Tourism Management as part of the Brand Management course taught by Dr. Sc. Katja Rakušić Cvrtak.
Through the lecture, students were introduced to the scope of protection and principles of trademark protection as an exclusive right recognized for a sign that serves to distinguish products and services in commercial transactions, as well as the methods and conditions for acquiring a trademark at the national level, through the system of international trademark registration as well as the European Union trademark.